How To Drive Traffic And Leads With Social Media Marketing

Leads and social media go together like peanut butter and jelly. With social media, you can post about your business on a daily basis to generate more leads for your company. You can also get social with potential clients by commenting on social media sites such as their posts, tweets, and so on. This increases the chances of coming across people who are looking for what you have to offer.

One of the most powerful features social media offers is Facebook ads which you can use to target the right audience within a short span of time. With a few clicks of a button, you can choose your geographical location, age group, gender, and education level which will narrow down your social media audience to the right people.

Facebook ads are more affordable than other social media advertising options like Twitter and Linkedin because you pay for each lead that comes from Facebook. Some social media agencies charge a monthly fee, but with Facebook ads, there is no long-term commitment or minimum contract period required which makes it easy on your budget as well!

What is Social Media Marketing?

Social marketers use social channels to promote products and services. They may also link with sales teams or other business units that sell the company’s products, which makes it easier for businesses to communicate their message across different facets of their operation. This can be done through organic posts on social networks like Facebook, Twitter, LinkedIn and Google+. It can also be achieved by using paid strategies such as boosted posts or sponsored ads on these same platforms.

Another way companies market themselves online is through blogging campaigns. To create blog content around specific topics relevant to your industry is important not only because you need fresh material for search engine optimization (SEO), but because social marketers can distribute your blog posts to social media channels and web communities where you target customers might hang out. Well-written content attracts readers, builds authority for your business and results in increased traffic to the website. There are many ways social marketing professionals also use blogs as a means of engaging with their audience:

people images surrounding laptop infographic social media marketing

Social Media Marketing Strategy

So how do you use this platform to drive traffic and generate leads? Here’s what we recommend:

Identify who your customers are

The first step in social marketing is identifying your target audience. Social marketers should ask themselves questions about their customer’s age group, sex, location (i.e., country), interests (i.e., music) and what type of issues they care about most (i.e., animal rights). Once social marketers have identified these attributes, it becomes much easier for them to identify the right social network that will help connect them to this specific subset of people so it’s important social marketers do their research before creating a social media marketing plan.

Post regular updates about your business

Make sure these messages contain something valuable such as links back to one of your landing pages or blog posts so that when users click through they have another opportunity to convert into a lead/client

Run an ad campaign targeting those who are most likely to be interested in your services – This means getting social with potential clients by sharing their social media posts or tweeting at them.

Tweet about your business on Twitter

Don’t just spam links, use hashtags that are relevant to the post so you appear in searches for those terms

Make sure all social media profiles link back to your website’s homepage- The more visitors who come from different social networking sites, the higher chance of conversion into a lead/client. You can do this easily by adding rel=”nofollow” tags which stop search engines from indexing these external pages and wasting valuable traffic. We recommend doing this no matter how many followers you have because it looks unprofessional if there is no “call to action”, or clear path to your landing page.

Use the right social networks

The social networks that you decide to use will depend on your marketing strategy. Some social networks are much better for customer service, others are much better for social listening, and others are much better for social advertising. For example, social media sites like Instagram are much better for social listening because it has very visual feature. This makes people want to share information about themselves within the site. Facebook is much better for social advertising because it has more numbers of people who are active on the site.

Pay attention to what is trending

One way social marketers can stay relevant is to pay attention to what’s trending. Buzzfeed is a social media site that reports on the latest trends in social media marketing. This social media trend report will help you find out what customers are talking about and take action before your competition does.

Use social media to find influencers

Influencer marketing is an effective social marketing strategy. Social marketers can use social networks like Twitter and Instagram to identify who the influential people are in your industry, which will help you create more targeted campaigns that reach a relevant audience. Once social marketers have identified these individuals, they should engage with them on social platforms by sharing their content or asking questions about what’s working for other brands in this space.

This type of engagement shows that you’re interested in learning from them rather than just using them as free advertising tools. It also gives everyone involved value because it helps build trust between all parties involved while driving traffic back to your website at the same time…By including keywords throughout blog posts, social marketers can increase social media reach and traffic. Search engines like Google rank social networks like Facebook, Twitter, LinkedIn and YouTube higher than other types of content because social platforms are designed to be shared with others for free…

facebook, twitter, skype, instagram, apple images as a social media marketing collection on mobile phone

Set goals that align with business objectives

Listen carefully to social conversations about your brand or industry before publishing new updates on social media sites like Facebook, Twitter, LinkedIn and Google+ using organic posts or paid advertising campaigns. Social media managers should pay close attention not only to how much reach (impressions), clicks and engagement social posts receive, but also to how many social media users share or retweet content. It’s important to understand what social networks your audience uses the most and which platforms they engage with the least so you can create a social marketing strategy that targets where your customers are hanging out online.

Social Listening

A social listening tool tracks all types of social engagement around specific hashtags on social sites like Twitter; conversations about industry topics across Facebook, Google+, LinkedIn and other mainstream as well as niche communities (like Reddit). Social marketers monitor these channels for opportunities such as trending events where their brand will be mentioned alongside competitors. They should take advantage of any potential crises by engaging directly with those discussing their company in real-time before negative sentiment spreads too far beyond containment.

Organic social content is more effective than paid social ads, but social media managers should spend a significant amount of time on the latter to make sure they are displaying their brand messaging in front of as many relevant users as possible. Paid social advertising campaigns can also be used by companies during product launches or holiday sales promotions when there’s usually an increase in traffic and conversions from social referrals.

Well-planned social listening campaigns can help social marketers make better decisions about how to build stronger relationships with customers. Social networks like Twitter and Instagram are great for real-time monitoring of what people in your industry or target market are saying, but it’s also helpful to monitor other sites that might be relevant such as Quora because you’ll get a more holistic view of the topic rather than just hearing one side of the story…

Social Customer Service

In addition to organic posts and paid advertising, another important function of Digital marketing professionals is customer service — helping customers with issues they may have while using your company’s products or services online through social networks like Facebook, Twitter LinkedIn and Google+. Social marketers resolve complaints that come up around hashtags associated with their’ industry so it doesn’t look like an unresponsive brand. They should make every effort to respond as quickly as possible and try to resolve social media users’ issues with your product or service in a timely manner before bad press spreads like wildfire across social networks.

Final Say

Digital marketing is one of the most effective strategies for companies looking to increase their online presence, drive traffic back to their website and establish themselves as industry leaders on social channels that are important to their target market through organic posts, paid advertising campaigns and social listening tools such as Radian (social customer service). It’s also important for social marketers who manage Facebook pages, Twitter feeds and LinkedIn accounts not only to come up with new ways they can distribute content but how they engage with followers so all types of social engagement increase over time.

Social marketing is one of the most effective strategies for companies looking to increase their online presence, drive traffic back to their website and establish themselves as industry leaders on social channels that are important to their target market through organic posts, paid advertising campaigns and social listening tools such as Radian (social customer service). It’s also important for social marketers who manage Facebook pages, Twitter feeds and LinkedIn accounts not only to come up with new ways they can distribute content but how they engage with followers so all types of social engagement increase over time.

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