Digital Marketing for your Business
The world before the internet may seem like the stone age, but it hasn’t even been even a century that we discovered it. Most people forget how tough it was for a piece of information to flow from one place to another or even from one person to another manually. But, I am quite sure many of us weren’t quite old enough to give it a thought. So, let’s forget about that for now (we always are doing it anyway).
As Charles Darwin put it, “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” Now, he may not have been talking about the internet at that time ( I am sure he was born a bit early for that), but the idea also applies to the trend of technologies. Once the internet got popular, people realized how much it made their life more comfortable, and sooner than later, it took over the world by storm.
History of Digital Marketing
With the rapid rise in the internet’s popularity, people began to shift their attention towards this platform to attract more customers. The introduction of personal computers changed the way marketers mindset viewed the internet and began to provide CRM services to enhance their brand recognition among the majority. This was one of the crucial factors to Digital Marketing and its early development.
By the 2000s, digital platforms had become even more popular, especially with the birth of iPhones, Yahoo, Google search engines, and many other digital gadgets and technologies. In one of the interviews, Gary Vee said that he turned his wine business of $3 million a year into a $60 million a year business in just five years. He credited the use of the digital platform as one of the “unique value propositions” he had made to stand out amongst his competitors.
What is Digital Marketing?
When we say “Digital Marketing,” most people think of Facebook, Instagram, Youtube, Twitter, and other social media advertisements, but they are only a portion of the industry. Digital Marketing itself is a large industry. We will help you discover some of the Digital Marketing industry aspects in the below section. If you are a newbie in the world of digital marketing, make sure to go through every element of this blog. We have covered almost every aspect of it. Let’s dive into it asap.
Google is one of the most recognized search engines out there. I am quite sure many of you have heard and used Google at least once in your lifetime. But have you ever wondered how the results are shown on the 1st page of your search query?
Many people and organizations optimize their websites using different sophisticated techniques. Google recognizes that these websites and webpages represent the most relevant content to your query when they do so. So, they show you their websites/web pages at the front of their search engines. This process of optimizing websites and web pages for search rankings is known as SEO ( Search Engine Optimization).
Email Marketing is perhaps one of the oldest marketing techniques that exist in the field of Digital Marketing. Social media trends change with time, and so does the audience, but email remains the same. Hence, it is sometimes also called “Mr. Reliable” of the industry. Many companies, massive E-commerce companies, rely on email marketing for client conversion.
Social Media Marketing
Social Media Marketing is one of the most popular, if not the most popular, forms of digital marketing. Datareportal estimates that there are about 4.20 billion global social media users, which is more than 50% of the entire human population living on earth. Another report by Statista estimates that there are about 2.7 billion Facebook users alone. Hence, Facebook has been one of the most powerful and familiar social media for marketers to reach their target audience.
It might take a while to list all the other aspects of digital media and their functional architecture. So, we are just going to mention them on our Honorable list. If you feel like learning more, you can click on any one of them and start your reading journey.
Honourable Mentions: Content Marketing, PPC, SEM, Website Design, Meme Marketing, Affiliate Marketing, VLOGS, Television Advertising
Present Scenario of Digital Marketing
Pingdom estimates that there were only about 361 million internet users worldwide in 2000. According to the data reports by datareportal, internet users worldwide have already crossed the 4.6 billion mark( this is more than 59% of the global population) in 2020. It is a safe bet to say that this milestone will reach new heights in upcoming years. So, it is natural for digital marketing trends to have been gone significantly through the roof in the last decade.
The unfortunate rise of the global pandemic between the end of 2019 and the start of 2020 has caused havoc in the global economy.
Many people across several industries have lost their jobs. Small businesses that didn’t have an online presence have found it hard to attract customers, mostly due to their respective countries’ lockdown. But there has been a surge in the use of e-commerce platforms since it is safer and more comfortable to buy the things you want from the internet. In my opinion, this trend will continue in 2021 as well.
Another research by datareportal suggests that more than 75% of the global internet users buy at least one item each month. It also indicates that most purchases have been through mobile phones rather than personal computers ( Desktop, Laptop). According to the latest update by Statista, e-commerce platforms have made more than USD 3.5 trillion in sales in retail alone during 2019.
It is easy to see via the statistics that the global digital market has exponentially risen throughout the last decade. Unless there’s a drastic chain of events or global human extinction, Digital Marketing trends will continue to grow. With the growth comes sophistication as well. The way we conduct digital marketing has also drastically changed over the years. There have been many technologies and trends to improve the big tech companies’ customer-centric approach.
If you own a small business, you compete against possibly thousands of online competitors. So, if you use the same technique everyone else does, you don’t have a “unique value marketing strategy.” Your marketing strategy directly correlates with your client conversion rate ability. Companies like Amazon, Alibaba, KFC, etc., who understand this have probably spent millions to invest in proper marketing strategy and create a brand. So, rather than listing any more reasons to invest in Digital Markets, we will let you use your experience and common sense.
We will let you decide why you should invest in a proper marketing strategy in 2021.
If you think you want a digital marketing strategist to reach your target audience effectively, contact us. We have helped numerous organizations achieve their goals of converting their potential clients to actual clients.