Starting a Business Tech

What is CRM?

• by Anup Joshi
• October 6, 2021

Meaning of CRM CRM stands for customer relationship management, and it’s the process of managing all aspects of a company’s interactions with customers. CRM software can help you keep tabs on any contacts, leads, or interactions that occur with your business. CRM data is often used to generate reports showing how well your team performs […]

Starting a Business Tech

How Important is Lead Segmentation for your Business?

• by Anup Joshi
• July 27, 2021

The importance of lead segmentation in a business cannot be understated. When running an ad campaign, it is essential to know who your target audience is. This way you can use the right words and catchphrases that will resonate with them. It’s easy to get caught up in what we think everyone wants to hear, […]