Promotional coupons are a great way to generate more revenue for your company. But not all companies know how to use them properly! This article will discuss 5 ways that you can use promotional coupons in your SaaS company. The article will also provide examples of successful campaigns, and show you the benefits of using these strategies.
1. Discounts for beta users
“If you’re working on a new product and have been in beta mode with live users testing your software but feel that you are finally ready to release the final product and start offering packaged tiers of the service, one of the best promotional stunts you can pull is to give your loyal beta users a discount on the final product.”
I signed up for a beta with a company and when they launched their product they sent me a discount of 78% off their regular price. I signed up without any hesitation because I had been waiting for this day to come.
2. Discounts to specific events
“If your SaaS company is thinking of attending an industry event like a software conference, you can use promotional coupons to offer discounted tickets or buy one-day passes for your team members at the event.”
I signed up for an event and the organizers required me to purchase a pass for $200. I thought it was too much so I ended up using my promo code for $150 instead. It would have been nice if they had stated on their page that there are discounts available before committing to this price.
3. Exclusive discounts if you’re subscribed to their newsletter or blog
“Another way that promotional coupons can be used is by offering exclusive discounts that are only offered to people who are subscribed to their newsletter or blog updates.”
I signed up for this site’s newsletter and they sent me a coupon code for 25% off. I’m glad that they’re offering discounts but it’s quite irritating that you can’t use them unless you’re a member of their newsletters and blogs.
4. Buy one get one free offer
“Another type of promotional coupon is the buy one, get the second free coupon.”
I signed up for a service and they sent me a coupon code for $0. I thought it was odd that they would give away their product but then I realized that if people were to try their product and end up liking it, they would become paying customers in the future.
It’s a good idea to offer a buy one get one free type of deal as it can boost your sales quickly.
It’s difficult to find a good sales offer that isn’t like buy one get one free.
5. Discounted trials for new users
“One of the most effective ways to kickstart your SaaS company is by giving new customers who sign up for your service a free trial.”
When I signed up for this site, they offered me 30 days free before my credit card was charged $50/mo. It would have been helpful if they had mentioned this on their pricing page earlier but oh well! Not everyone will notice it at the end. Hopefully, more SaaS companies will try this tactic in the future. After all, getting customers to pay for something that they haven’t tried yet can be difficult.I got a buy 1 get 1 half off deal when I bought this product. And it was a great offer, so I bought it!
Final Say
Promotional coupons are a great way to generate more revenue for your company. But not all companies know how to use them properly. If you’re working on a new product and have been in beta mode with live users testing your software but feel that you are finally ready to release the final product and start offering packaged tiers of the service, one of the best promotional stunts you can pull is to give your loyal beta users a discount on the final product. You can also offer discounts to specific events, exclusive discounts if subscribers are subscribed to your newsletter or blog updates, a buy one get the second half off deal and discounted trials for new users.
If you’re working on a new product and have been in beta mode with live users testing your software but feel that you are finally ready to release the final product and start offering packaged tiers of the service, one of the best promotional stunts you can pull is to give your loyal beta users a discount on the final product. You can also offer discounts to specific events, exclusive discounts if subscribers are subscribed to your newsletter or blog updates, a buy one get the second half off deal and discounted trials for new users.
